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How The Whisky Index collects, uses, stores, protects, and shares personal, commercial, platform, and cask-related information.
We may collect account details, contact details, enquiry content, registry submissions, cask information, document metadata, uploaded proof materials, marketplace activity, saved items, alerts, transfer workflow data, buyer preferences, seller information, advisory requests, analytics events, CRM records, and operational logs.
Information is used to operate the platform, provide authentication, support valuations, manage registry records, review cask documents, facilitate buyer and seller workflows, process marketplace interest, manage transfers, improve product quality, monitor errors, prevent misuse, and maintain commercial records.
Cask records, warehouse details, proof materials, pricing information, seller authority evidence, buyer preferences, transfer workflow notes, and operational review notes may include sensitive commercial information. Access may be restricted based on account role, workflow stage, business need, or legal requirement.
We may use analytics, CRM, support, conversion tracking, and monitoring tools such as Google Analytics, Vercel Analytics, HubSpot, Intercom, or similar providers. These tools may process page views, referral data, form submissions, technical data, interaction data, contact details, and support conversations.
We may share information with infrastructure providers, authentication providers, analytics providers, CRM providers, payment providers, professional advisers, warehouse or operational partners, buyer or seller counterparties where appropriate, and legal or regulatory authorities where necessary to operate the service, fulfil workflows, respond to lawful requests, or protect platform integrity.
Public-facing pages are intended to show non-sensitive market, registry, listing, or educational information. Private account data, transfer data, proof locker materials, supplier details, internal notes, and personal contact details should not be made public unless specifically intended within the relevant workflow.
We retain information for as long as reasonably necessary to operate the platform, maintain audit trails, support transactions, resolve disputes, meet legal obligations, protect users, and improve the service. Some commercial, compliance, and transaction records may need to be retained for longer periods.
We use reasonable technical and organisational safeguards, but no system can guarantee absolute security. Users should protect their account credentials and avoid submitting information they are not authorised to share.
Depending on jurisdiction, you may have rights to access, correct, delete, restrict, object to, or receive a copy of certain personal data. Requests may be subject to identity verification, legal exceptions, commercial record retention, and fraud-prevention requirements.
This privacy policy may be updated as the platform, analytics stack, CRM stack, support tools, legal requirements, or commercial workflows evolve. Material updates should be reflected on this page.